Bertelsmann Coffee Pitch

As part of an RFP response, two distinct design directions were created to show a range of style and focus. Concept 1 focuses on the sophisticated audience impressed by high-end products and convenience and Concept 2 focuses on the gourmet audience.

Client:

Bertelsman & Select Sips Coffee Pods

Company:

IconNicholson

Role:

Art Director: concept and design