Valspar Brand Extension

These concepts extend Valspar's brand presence into blogs, social networking on Facebook and the iphone. The Devine color blog is an affiliated site that offers frequent updates about color projects and inspiration from an expert interior designer. The iphone application allows users to select colors and find nearby store locations. The facebook presence offers special deals and an open communication with Valspar's customers.

Client:

Valspar

Company:

LBi

Role:

Art Director: concept and design